Chrysler Group LLC today reported U.S. sales of 193,915 units, a 13 percent increase compared with sales in March 2013 (171,606 units), and the group’s best March sales since 2007.
The Jeep®, Dodge, Ram Truck, and FIAT brands each posted year-over-year sales gains in March compared with the same month a year ago. The Jeep brand’s 47 percent increase was the largest sales gain of any Chrysler Group brand during the month. Chrysler Group extended its streak of year-over-year sales gains to 48-consecutive months in March.
“We are entering the spring selling season on a high note as our Jeep and FIAT brands recorded their best sales months ever and Chrysler Group extended its streak in March to 48-consecutive months of year-over-year sales increases,” said Reid Bigland, Head of U.S. Sales. “Our Ram pickup truck posted its best March sales in 10 years.”
Six Chrysler Group vehicles set sales records in March. The Jeep Compass and Jeep Patriot, the Fiat 500L, and the Dodge Journey mid-size crossover each posted their best monthly sales ever. The Jeep Wrangler and Ram Cargo Van each recorded their best sales for the month of March. With its 27 percent increase, the Dodge Grand Caravan had the largest year-over-year percentage sales increase of any Chrysler Group models in March. The Ram pickup truck’s 26 percent increase represented its best March sales in 10 years. The all-new Jeep Cherokee mid-size SUV weighed in with its second best sales month since arriving in dealerships in October.
Chrysler Group finished the month of March with a 71 days supply of inventory (525,927 units). U.S. industry sales figures for March are internally projected at an estimated 16.2 million units Seasonally Adjusted Annual Rate (SAAR).